Couple holding drinks sat on steps outside a pub alongside a classic bicycle.

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Pashley is embracing a modern crowdfunding route to provide products for a greener future. Come along for the ride!

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Pashley, Britain’s longest-established bicycle maker, is launching a crowdfunding campaign, inviting its customers to become shareholders and join its forward journey for the first time in its proud 97-year history.

We are seeking investment to accelerate our growth in three key areas fast revolutionising the rapidly growing sustainable transport market.

It will support existing product design development in e-cargo delivery cycles, electric assist leisure cycles, and bike share products for public and private hire schemes.

Pashley is well-placed to deliver in all three of these areas – we already have an award-winning e-cargo cycle in production, we already manufacture Britain’s successful bike hire schemes in London and the West Midlands, and we are poised to launch our sought-after classic consumer e-bikes in 2024.

The crowdfund, launching mid-November through Seedrs, will support Pashley’s growth – and the continued investment and development of its team.

“We’re a business with our eyes very much on the future as we approach our centenary,” said Adrian Williams, Pashley’s Chairman.

“In an industry where over 90% of cycles sold in Britain are shipped in from overseas, Pashley is very proud to do things differently. We build every cycle by hand at our factory in the Midlands, just as we have since the 1920s. At the very heart of our business remains excellence in British design, innovation and quality UK manufacture.”

Pashley was founded in 1926, making bikes and trikes for both the consumer and commercial markets from its factory in Birmingham until the mid-1960s, when it relocated to its current premises in Stratford-upon-Avon. In 1994 the Williams family took on majority ownership of the business from the Pashley family and remain the main shareholders to this day. See more about our history here.

Pashley has supplied Royal Mail for over 40 years and worked with many iconic brands including Mulberry and Montblanc, supplied to renowned hotels such as Gleneagles, featured in films including the beloved Paddington, and sold its bicycles in over 45 countries worldwide.

The fund raising will enable Pashley to strengthen development activity and invest in the team going forward. This follows a period where the cycling industry faced well-documented challenges resulting from the Covid pandemic when bicycle manufacturers, including Pashley, sought to balance huge demand during lockdown with major supply chain issues. This was followed by a significant build in inventory as demand in traditional markets slowed.

“Our long-standing relationships with suppliers meant we were able to manage demand during the cycling boom and this, together with our success in the bike share market, delivered strong growth for Pashley during the pandemic,” Mr Williams continued, “the focus on day-to-day management of the business through this period has however slowed our development pipeline, and we are now seeking to reinvest in accelerating that growth”.

“Pashley is today well positioned in the sustainable transport market, with a great product offering both for business and leisure use. It is a proven innovator and has an authentic, premium lifestyle brand. It’s an exciting opportunity for our customers and followers to join us for the first time in our history, as we travel toward our next 100 years.”

To learn more about our crowdfund, please visit Pashley's Crowdfund Page.

Please read our crowdfunding FAQs and then head to to visit Pashley's Campaign Page (or click the button below).

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Shareholder Incentives

Shares are available for £18. There are some incentives available when you purchase a certain value of shares in Pashley...

Graphic showing illustration of four swing tags with details of different shareholder incentives.


Please note:

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. Seedrs does not make investment recommendations to you and any investment decision should be made on the basis of the full campaign. No communications from Seedrs, through email or any other medium, should be construed as an investment recommendation.

This blog post has been approved as a financial promotion by Seedrs Limited. Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW