Build 1: Project ATC
Amid the bustle of Rouleur Live, where the world’s finest bicycles and builders gather under one roof, Pashley presented something quietly poetic - a hand-built machine simply called the ATC. The name stands for Any Time Coffee and, fittingly, All Terrain Cycle - a nod to both its purpose and capability.
Born from the idea of “coffee anywhere” and heavily influenced by the current repurposed mountain bike trend. It’s an ode to taking a pause: to rolling away from the noise, finding a quiet spot, and brewing something warm while the world slows down. A simple ritual, distilled into steel.
A Familiar Line, Reimagined
The ATC takes cues from Pashley’s Prospero silhouette, but this is no adaptation - it’s a ground-up reinvention. The geometry carries whispers of early mountain bikes: capable, confident, and relaxed. Designed not to race or rush, but to go anywhere - from city streets to the silence beyond them.
Built to Showcase Capability
At its core, the frame blends Reynolds 631 with touches of Columbus steel, interwoven with 3D-printed details that signal Pashley’s evolving craft. The fork crown, cable guides, seat stay yokes, and rear flat-mount are all printed in stainless steel - a meeting point between heritage frame building and modern precision.
Each joint tells its own story of process: capillary action-brazed, TIG-welded, fillet-brazed, and silver-soldered. Every technique Pashley’s workshop has mastered over decades is represented somewhere in the frame - a living catalogue of craft.
British by Design
The component choice reads like a love letter to British engineering. Middleburn cranks, Hope components, and a Brooks saddle reflect a shared lineage of design and endurance. Every part chosen for its purpose, provenance, and the quiet satisfaction it brings to those who notice.
Practicality was paramount in the ATC project: whisper-quiet hub gearing, tensioned via an eccentric bottom bracket, ensures effortless simplicity, while front and rear dynamo lighting keeps every ride illuminated. A polished PNW dropper post adds a touch of modern versatility - because no route should stand between you and the perfect cup.
The ATC rides as it looks — upright, comfortable, and composed — ready to carry everything you need to brew the perfect cup, wherever the ride takes you. From bean grinder to stove, every piece of coffee equipment is neatly encased in precision-cut foam inside a custom-made bag from Rural Kind, crafted in Wales. The bag fits perfectly on the Pashley Porteur rack, secure and silent — no rattles, no fuss, just purpose-built elegance.
It’s a bike that invites you not to escape, but to reconnect — to ride until you find that quiet place to pause.
SPEC:
- FRAME – Reynolds 631, Columbus and 3D Printed Stainless Steel
- FORK – 3D printed fork crown to Reynolds blades, internal hose routing
- Crankset- Middleburn 38T narrow/wide
- BB – F1RST eccentric Bottom bracket
- Brakes- HOPE X2 hydraulic disc brakes
- Rear wheel – Shimano Alfine 8sp hand laced to Halo Vapour 35 polished rims
- Front Wheel – SON Dynamo hub laced to Halo Vapour 35 Polished rims
- Lighting: FRONT Son Edelux LED , Rear Bush and Mueller MU light
- Seatpost – PNW LOAM dropper post
- Saddle: Brooks B72
- Stem: Hope 50mm stem
- Headset – Hope
- Pedals: Hope
- Handlebar – Custom widened GB riser bar
- Grips: Pashley Hand stitched leather grips
- Rack: Pashley Porteur rack – colour matched
- Luggage: Rural Kind custom made waxed canvas bag with hydrocut foam brew equipment insert.
Build 2: Roadfinder SL
When the brief begins with Shimano’s Dura-Ace, expectations are high. The Pashley Roadfinder SL was conceived around that deep-black group set - a visual anchor that called for something equally refined, equally purposeful, yet unmistakably Pashley.
More than just Black
To complement the stealth of Dura-Ace, the team introduced a deep wet paint finish they call InterBlacktic Sparkle - a striking metallic glitter that shifts with the light. Under the show lights at Rouleur Live, it catches just enough attention to make you look twice. Familiar in form, but undeniably elevated in execution.
Engineering the Details
The seat post and stem became the project’s quiet obsession, Pashley’s first foray into smaller component manufacturing and a way to further display our team’s skills in design and engineering. Machined from Reynolds 931 stainless steel, they’re a statement in luxury and precision: three wall thicknesses, TIG-welded, ground back, and polished by hand. The result is minimal, sculptural, and surprisingly light - performance hidden beneath understatement.
That stainless post ties directly into the frame, crafted in the exclusive for Pashley Reynolds 853 SL tubing. Together they create a coherent aesthetic: lustrous silver highlights meeting deep black components.
Built to Elevate the Everyday
Beyond the shimmer, the Roadfinder remains true to its purpose. It’s a Roadfinder SL at its core - elegant, balanced, and fast. But this one-off iteration carries something more: a blend of engineering discipline and artistic restraint. Nothing superfluous. Every decision made to let the materials speak.
Understated, Until the Light Finds It
No need for excess. The polished stainless, the matching chromed graphics, the perfect junctions - they’re the quiet signatures of a builder confident in its craft. It’s a bike that doesn’t shout for attention; it earns it when the light catches the sparkle.
SPEC:
- FRAME – Reynolds 835SL tubing and 3D printed elements
- FORK – Columbus Futura SLX disc fork (custom painted)
- Crankset- Shimano Dura-Ace R9200
- BB – F1RST eccentric Bottom bracket
- Gearing – Shimano Dura-Ace R9200 Di2
- Brakes- Shimano Dura-Ace Hydraulic disc R9200
- Rear wheel – Shimano Dura-Ace C60 Carbon
- Front Wheel – Shimano Dura-Ace C60 Carbon
- Seatpost – Pashley custom made Reynolds 931 stainless post -polished
- Saddle: Brooks Cambium
- Stem: Pashley custom made Reynolds 931 - polished
- Headset – Hope
- Handlebar – Pro-LT Carbon
- Grips: Tape
Build 3: The Wildfinder
When Pashley first introduced the Wildfinder, the reaction was immediate. Among the admiration came the knowing comments: “Isn’t that just a 90s mountain bike?”
And honestly? We couldn’t agree more.
Because 90s mountain biking was awesome. It was fast, fearless, and fun - a time when bright colours and big personalities ruled. A time when riders chased adventure without overthinking it. So rather than shy away from the comparison, we decided to lean in.
On its original launch, we dubbed our Wildfinder a “Grountain bike” and nearly broke the internet when we did. This special build is here to do that once again.
A Flash of the Past
The build began with our standard Wildfinder platform, but quickly evolved into something louder, bolder, and unapologetically nostalgic. The inspiration came straight from the icons of that era -particularly John Tomac’s Yeti Ultimate, drop bars and all - a machine that blurred categories long before “gravel” existed.
At a glance, the Wildfinder’s super-flashy paintwork gives the game away. It’s a deliberate celebration of early mountain bike exuberance: the shimmer, the attitude, the sense of speed even when standing still.
Crafted Through Colour
Every detail embraces that golden age of anodised confidence. There’s plenty of purple ano, balanced against a graphic scheme directly inspired by Reynolds’ 1990s catalogue - right down to a custom Reynolds decal reimagined for today. Pashley’s craftsmen started with Reynolds 853 DZB tubing and the signature 3D printed elements of the Wildfinder, masterfully tig brazed and silver soldered before being wet-painted with re-designed, stencilled graphics, authentically period-correct, yet unmistakably modern in its precision.
Nostalgia with Purpose
Underneath the retro gloss lies serious intent. Parcours supplied a bespoke wheelset built around boost hubs and carbon FKT rims for stiffness and reliability. Hope, ever the British benchmark, added their signature finishing touches in the brakes, crankset, headset and pedals, while Ratio Technology, from the Lake District, lent us a prototype rear derailleur, of course finished in purple anodising. It’s a bike built to go fast and go anywhere.
A Tribute to the Wild
The Wildfinder isn’t just a nod to nostalgia; it’s a statement that the fun never went out of style. It celebrates a time when bikes were bright, rides were rowdy, and boundaries were there to be ignored.
Because some eras are too good not to revisit.
SPEC:
- FRAME – Reynolds 835DZB tubing and 3D printed elements
- FORK – Rockshox SID SL (custom painted) graphics replaced to mimic the first SL’s to market
- Crankset- Hope Evo
- BB – Hope
- Gearing – Shimano GRX levers with RATIO prototype rear derailleur.
- Brakes- Hope RX4+
- Rear wheel – Parcours Custom made – FKT Tubeless carbon rims on BOOST rear hubs
- Front Wheel – Parcours Custom made – FKT Tubeless carbon rims on BOOST rear hubs
- Seatpost – PRO-LT dropper post – Hope remote lever
- Saddle: Brooks Cambium C15
- Stem: Pashley custom painted flouro
- Headset – Hope
- Handlebar – Ritchey Logic Beacon
- Grips: Tape
