A craftsman assembling a blue Roadfinder bike inside the Pashley factory

'British bikes with a Steel Soul'

"Finding "monozukuri" on British soil, where heritage steel framebuilding and modern craft turn pipes into bikes with soul...."

Added Prospero magic Reading 'British bikes with a Steel Soul' 1 minute Next Hello Great Briton

“Monozukuri is a term that probably best summarises the feel of the Pashley Cycles factory. It's a Japanese concept which relates to craftsmanship when creating things. When a person dedicates their time to quality, refinement, precision and making things by hand. It's not just about being an artisan; it's a dedication that pushes for innovation and improvement…”

Our pleasure to welcome Lewis Bell to the home of our craftsmanship, come along with him in this brilliant piece for Bike Gear Database.

You can find Lewis here or @pedal_slip on Instagram.