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Crowdfunding FAQs

What is crowdfunding? Some handy FAQs to help explain the crowdfunding process.

Please don't invest unless you're prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

Check out our crowdfunding FAQs below – and if you need more information please just drop us a line at or call us: +44(0)1789 292263.

Why is Pashley crowdfunding?
We are seeking investment to accelerate our growth in three key areas fast revolutionising the rapidly growing sustainable transport market. It will support existing product design development in e-cargo delivery cycles, electric assist leisure cycles, and bike share products for public and private hire schemes. Click here to learn more >

What is crowdfunding?
Crowdfunding (in this case Equity Crowdfunding) is where shares are issued in a business, often through a platform such as Seedrs, which allows shareholders of all sizes to have a stake in the future of a business through investing in it. As a shareholder, you’ll be a partial owner of the business and have the potential to financially benefit if a business is successful, whilst also noting, that the capital you invest is also at risk if the business is not successful.

What is a share?
A share is an ownership interest in a company which entitles the shareholder to certain rights, dependent on its terms, for example dividend payments from the company if it grows financially. Shares are also sometimes referred to as “stock”, as in “stocks and shares”

What shares are Pashley issuing
Pashley only have one class of shares, called Ordinary Shares. This means that the rights are the same for every shareholder, existing and new. So for example, if the company decides to pay dividend, then all shares will receive that dividend, though do note in that respect that Pashley have no plans to pay any dividends in the near future.

What is Seedrs?
Seedrs is the crowdfund platform which will enable you to invest in Pashley. Seedrs has funded over 1700 deals to date. Seedrs have a nominee account where they hold shares on behalf of small investors and generally look after their rights for them, you can find out more here

Who can invest?
To invest in Pashley through Seedrs you must be over 18 years old, legally entitled to invest and a resident of the UK, Europe or another country supported by Seedrs.

How do I become a shareholder?
You can become a shareholder of Pashley by opening an account with Seedrs and placing your investment through them. Your investment will be administered and held through your registered Seedrs account.

What is early access or pre-registration?
At first we will offer everyone the opportunity to register their interest in investing in Pashley. Everyone who pre-registers will be given the first opportunity to invest. They will receive an exclusive email inviting them to invest when the early access funding round opens. This will be open for a short period of time before the funding round is opened up to everyone else to invest. Seedrs will guide you through the whole process from pre-registering your interest to making an investment and beyond. They have a helpful guide here about their authorisation process, how to browse campaigns, how to invest, how to make a payment and how to cancel an investment.

How do I sign up with Seedrs?
It's simple and free for anyone in the UK or EU to sign up. Once your investor profile is complete you'll be able to access our campaign, ask us questions, request further information and invest. When creating your Seedrs account, please make sure you create it in your own name, as the person investing. They cannot accept joint investments or investments made on behalf of someone else. In order to make investments, you need to successfully complete Seedrs Investment Authorisation Questionnaire, or self-certify as a “high net worth individual” or a “sophisticated investor” if you reside in the UK or Europe. If you reside in an accepted jurisdiction outside of the UK and Europe, you will need to self-certify as an accredited investor in your local jurisdiction. This is intended to show us that you have the judgement and understanding to appreciate the risks of investing in private companies.

How do I pay for my investment?
You do not need to commit any funds to pre register. Once the funding round opens you then make your commitment to invest in shares which you will then need to pay for. If you are able to pay with a debit/credit card, you can do so as part of the investment confirmation process. If you’re unable to pay by debit/credit card, you will need to make a deposit into your Seedrs account and then allocate the investment amount to the investee campaign. You must deposit and pay for the investment before the campaign closes, or your investment will be cancelled and you will not receive shares in the business. Find out more about becoming an investor here.

How much can I invest?
You can invest from as little as £18 up to the full amount that Pashley is seeking (subject to prior agreement) – and note whether you’d like the investment to be public or anonymous. You will then be presented with an Investment Agreement, which is a standardised agreement between you and Seedrs with respect to your investment. If you’re happy with it, click to accept, and that’s it – you’ve made an investment!

What is overfunding?
Businesses must reach their targets on Seedrs within 30 days, and if they do not, all investors receive their money back. However, if a business hits its target before the 30-day period is over, it can accept additional investment – in exchange for additional equity – if it so chooses. This is called overfunding, and investors who invest during the overfunding period do so on the exact same terms as other investors. The one difference in overfunding is that businesses do not have to accept any or all of the funds they raise in their overfunding period. Seedrs will let you know if we have chosen not to accept your overfunding investment via email, and Seedrs will refund your payment to your Investment Account.

Can I cancel my investment or change my mind?
You can cancel an investment at any time before a campaign closes from within your Seedrs Investment Account. You have a minimum of 7 days to cancel your investment. By cancelling, funds already paid will be returned into your Seedrs account to be paid into other investments, if you like. If you have funds in your Seedrs account that are not currently committed to an investment, you may withdraw them at any time from your Investment Account. This can take up to 48 hours and must be returned to the account from which they originated.

What happens when the campaign ends?
Once our campaign closes and the Seedrs team have successfully completed legal due diligence and investment documentation, Seedrs will transfer the funds to Pashley in exchange for shares. Seedrs will then send you an electronic share certificate, confirming that you are officially an investor in Pashley, and will include a link to our post-investment portal where you can keep in touch with us and our progress.

When can I sell my shares?
The main way you can make money from your investment is by selling your shares in Pashley for more than you paid for them. There are a couple of ways that this might occur: if Pashley grows to the point where it floats on a stock exchange, is bought by another company or conducts a share buyback, you are likely to be able to sell your shares – potentially at a profit – at that stage. You may also be able to sell your shares on Seedrs Secondary Market, whereby investors can buy and sell shares from each other online. Bear in mind that the ability to buy and sell shares will depend on demand, meaning that you may not be able to sell them immediately.

Please note:

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. Seedrs does not make investment recommendations to you and any investment decision should be made on the basis of the full campaign. No communications from Seedrs, through email or any other medium, should be construed as an investment recommendation.

This blog post has been approved as a financial promotion by Seedrs Limited. Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW