Andy Smallwood shaking hands with Adrian Williams surrounded by Pashley classic bicycles.

Pashley Cycles appoints new CEO

Pashley Group Limited is delighted to announce the appointment of experienced and proven business leader Andy Smallwood to the role of Chief Executive Officer.
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Pashley Group Limited is delighted to announce the appointment of experienced and proven business leader Andy Smallwood to the role of Chief Executive Officer (CEO), effective 3rd June 2024.

Andy brings with him a passion for cycling and a wealth of product life cycle, brand development and commercial experience with more than two decades in the cycling industry. He is well known and highly regarded from his roles as Managing Director of Boardman Bikes and (most recently) as CEO of Ribble Cycles – where, for over 7 years, he led and transformed the business into the world renowned, multi award-winning, customer focused premium British bike brand it is today.

Working closely with Pashley Chairman Adrian Williams and the Pashley team, as CEO Andy will define the strategic direction for the Pashley business and brand, leading the team as the business embarks on its next exciting phase of evolution and growth.

Adrian Williams stated “I am delighted to welcome Andy onboard. From my first meeting with Andy, it was clear that we shared the same passion for product design, brand integrity and company culture and as we forge ahead - his breadth of experience, strategic and commercial insight and creativity will be invaluable to the Pashley business as we accelerate our forward journey, further developing our customer and product proposition and the Pashley brand”.

Commenting on his new role, Andy added “I feel very fortunate to have the opportunity to work with Adrian and the Pashley team, leading this historic British cycling brand into the future and I can’t wait to get started. The essence of the business is very well positioned and aligned to the core environmental, cultural, and social factors driving the long-term growth in cycling. The future is very exciting for Pashley!”.